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Since I started my CFO Services Firm, it seems like small businesses have had to endure challenges like never before. But, in some cases, it has led to new and exciting opportunities.
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When I was a teenager, we had a dry erase board in our kitchen where we would write funny quotes. One time my brother simply wrote “Money goes away.” He had noticed that even when you seem to have a lot of money, it can disappear without much thought. You are left wondering what happened.
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Back in 2005, I took a position as a Controller for a small online marketing agency. We had some large Fortune 500 clients and were doing innovative client service work.
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Do you wonder where your cash is going? We know revenue drives the business, the expenses, and ultimately the profit. What if you are seeing your business grow with increasing revenue and profit while seeing little growth in cash? What could be wrong?
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You have probably heard the expression “Flying Blind,”. Maybe you have seen it used in the broad context of doing something by guesswork with no instructions. It turns out this phrase dates back to World War II. When the visibility for pilots gets so bad and they can't see the horizon, they have to rely on instrumentation to guide them through.