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Since I started my CFO Services Firm, it seems like small businesses have had to endure challenges like never before. But, in some cases, it has led to new and exciting opportunities.
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There are many ways to become a more profitable business. Revenue growth is essential and updating processes to increase productivity is important. My favorite way to add value and increase profit is just simply reviewing expenses.
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How much can your business spend next year? Wonder if you can afford to hire someone or if you have the cash flow for advertising, operating expenses, or possibly expanding?
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A few years ago, while working as a marketing company Controller, I found myself in a unique situation. I was a revenue generator. Each month, I would find up to $40,000 in missed billing. How could this happen? In a fast-growing company without consistent systems, this can happen quite quickly.
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Do you ever wonder how profitable your clients are? Are you confused with your cash flow? Does it fluctuate a lot, or do you have to use a line of credit regularly?
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Fractional CFO’s have become increasingly important to most small businesses. Almost all businesses have a tax CPA to help them file their tax returns. As companies grow, they typically outsource to a bookkeeping firm or hire an entry-level office manager or accountant. So then why should any business need a fractional CFO? I have found that once a business is over $1-2 million in revenue, it makes sense to hire a fractional CFO, especially if you have these questions.
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Do you wait months after the end of the month to see how you are doing financially? Are you able to review financials each month consistently to prior months? Do you make decisions using your Income Statement and Balance Sheet with actual results and a forecast?
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I remember as a kid, we had a whiteboard where we would write funny sayings. We would make up stupid quotes like the ones from Jack Handy from “Saturday Night Live” in the 90s. One time my older brother wrote simply “Money Goes Away.” He realized that as he started to earn money, it went away faster than he could imagine or keep track.
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I read an article recently where Marc Benioff, founder, chairman, and co-CEO of Salesforce, received the following advice from Steve Jobs that was essential to his success.